I get a kick out of targeted ad campaigns. It lets me know what companies think of me/who I am. For example, if you’ve ever watched tv in the afternoon you’ll see ads for lawyers wanting to sue your employer for your injury and you’ll see ads for diploma mills.
On Pandora, when I listen to my Albert King station I get ads for women in their 50’s. When I listen to my Rogue Wave station I get ads for women in their 20’s. What do I get when I listen to my 7 Seconds (early 80’s punk) station? Cialis. Ha!
What’s the common desire/need that are advertisers appealing to?